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Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.
So if you live in the Denver area, you’re a single heterosexual man in his 50s who loves to travel, and you don’t believe in astrology, your matches may reflect women who have similar interests.
“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.
Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.
And we found that the free sites generally did marginally better than the paid ones, presumably because they offer a better value.
In other words, there’s no incentive for them to make the experience speedy.
But the responses from the more active group suggest they’re highly frustrated.
They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
“Those are among the most popular dating sites in the world, and when you’re fishing, it just makes sense to drop your line in the most crowded ponds.” That’s generally true unless you have a particular guiding factor, such as religion, race, or politics, in which case you can go to a niche site like JDate or Black People Meet.
Kate, the government analyst, has started using Tastebuds, a site based on music preferences.