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“We are aiming to universalize the recurring approach across various payment means,” Schmidt said, referring to plans now underway in partnership with Alfa Bank for bank cards and mobile operators for mobile payments.
Matchmaking site has taken full ownership of its main competitor, Monamour.ru, gaining undisputed leadership of this market segment in Russia.
The transaction, which took place in December, was confirmed to East-West Digital News by Teamo Managing Director Vladimir Schmidt.
The concept has been developed in the West by such players as e in the US and Meetic’s Affinity in Europe.
Monamour.ru, the first mover in this segment, was launched by Russian dating giant in 2008.