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The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.

After troubles with venture capitalists over his insistence that the company serve profitable alternative market segments including the LGBT market, Gary Kremen left in March 1996, remaining on the board of Electric Classifieds. A year later was purchased by IAC (then still operating under the name Ticket Master).The defense at first argued the sex was consensual, but Wurtzel last year pleaded no contest to sexual battery by restraint and was sentenced to a year in jail. The woman sued Match.com, seeking a court order requiring the website to check applicants' backgrounds to weed out convicted sex offenders.She dropped the suit last year after the site provided proof of such screening."Consumers should be able to use websites without the fear of being scammed or targeted," Attorney General Kamala D. Among other things, the companies agreed Monday to check subscribers against national sex registries, supply members with online safety tips, and provide a quick way to report abuses.Some of the companies already are using some of those practices.

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