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Speed dating is a formalized matchmaking process of dating system whose purpose is to encourage people to meet a large number of new people.
Its origins are credited to Rabbi Yaacov Deyo of Aish Ha Torah, originally as a way to help Jewish singles meet and marry.
A 2005 study at the University of Pennsylvania of multiple Hurry Date speed dating events found that most people made their choices within the first three seconds of meeting.
Hurrydate was acquired by Spark Networks (Jdate/Christian Mingle). The advantage of online speed dating is that users can go on dates from home as it can be done from any internet enabled computer.
Online dating participants, in contrast, only find a compatible match with 1 in 100 or fewer of the profiles they study.
As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.
On the other hand, the random matching precludes the various cues, such as eye contact, that people use in bars to preselect each other before chatting them up.
According to the New York Times, participants in speed dating experience an average of 2 in 10 or 3 in 10 matches.